THE BUSINESS BIBLE · VOLUME 2 · WAITLIST OPEN
There's one chapter on your subject. Make it yours.
Volume 1 of The Business Bible was so successful that we're adding another book to the series! Volume 2 is coming soon and we are looking for co-authors to share their expertise.Â
No payment and no commitment. Just first refusal.
26Â Co-Authors
in Volume 1
One Expert
Per Subject
Every collaboration an Amazon number 1
Places from
ÂŁ497 + VAT
A book is the best sales asset a business owner will ever own. A chapter is the easiest way to start owning one.
WHAT IT IS
A book business owners actually use
The Business Bible is an A to Z of business advice.
A is for AI. B is for Branding. One subject per chapter, one expert per subject, in a book thick enough that it lives on the desk rather than the shelf.
Volume 1 has 26 of those experts in it. Volume 2 is the continuation. It refers back to Volume 1 and fills the gaps, with a new set of subjects and a new set of experts.
Your part is one chapter on the subject you already know inside out. My part is everything else. The training, the co-writing sessions, the editing, the proofreading, the cover, the publication, the PR and the launch. You come out of it a published author, with your expertise in print and your name on Amazon.
Put Me On WaitlistWHY IT'S WORTH RAISING YOUR HAND
What being in this book
does for your business
01
You own the subject
You stop being one of the people who does this and become the one who wrote the chapter on it. That’s a different conversation with a prospect, a podcast host and an event organiser.
02
It builds your AUTHORity®
Visibility gets you seen. AUTHORity® gets you chosen. Being the published expert on your subject is what turns interest into better clients, higher prices, stages and media.
03
Every other author promotes it, and you
Twenty plus established business owners share the book with their audiences at launch, and a targeted PR campaign runs alongside it. Their people meet you without you doing any outreach.
04
The AUTHORity®
without the whole book
Writing your own book is a big undertaking. A chapter is four months of guided writing with me sitting alongside you, and you’re published at the end of it.
05
You’re in the room with your people
These are established business owners, not people hoping to write something one day. Authors meet in the co-writing sessions for four months and go on to refer, buy and work together.
06
It keeps working after launch week
The book is positioned in the right Amazon categories so it carries on being found and bought. Your chapter is still selling you long after the launch posts have gone.
ONE EXPERT PER SUBJECT
When your subject goes, it's gone
In Volume 1 people were tagging each other in and asking for a subject that had already been taken. There’s one chapter per subject and it’s first come, first served. The waitlist picks first.
These are some of the subjects going into Volume 2.
If yours isn't there and you own it, tell me on the form and I will look at adding it.
WHAT'S INCLUDED
Everything except the writing, and I help with that too
Kick-off Training
What to write, how to structure it, and how to make a chapter that brings you clients rather than one that simply reads well.
Co-writing Sessions, three a week
Morning, afternoon and evening sessions every week for four months. You write, I’m there working alongside you. Send me a draft whenever you want and I’ll come back on it.
Full Edit and Proofread
Your chapter is professionally edited and proofread so it represents you the way it should. This is what I do for a living.
Publication and Amazon Positioning
A professionally designed cover, published as Kindle and paperback on Amazon worldwide, and positioned in the right categories so it keeps selling after launch week.
A Targeted PR Campaign
A press release of your own and a targeted campaign around the launch, so the book puts you in front of media and audiences well beyond your own network.
Launch Training and Marketing Kit
Graphics, captions and a launch plan written for you, a private author group, and a launch week where every author pushes at the same time.
You get four months to write. The whole thing is a nine month project, because once your chapter is in, I need time to edit all of them, design the book and take it through publication properly. Four months is yours. The other five are mine.
THE PLACES
Three ways to be in the book
Every author gets everything above. The two upgrades are for people who want more visibility around their chapter and more of my time.
AUTHOR
ÂŁ497 + VAT
Your chapter in the book, the kick-off training, the co-writing sessions, draft feedback, the full edit and proofread, publication on Amazon, the PR campaign and the launch marketing kit. Everything you need to be a published author, at an affordable price.
FEATURED AUTHOR
Upgrade
Everything in Author, plus an extra 2000 words to showcase your expertise further, a 1:1 with Lyndsey to plan your chapter & how to maximise the opportunity, a podcast interview with clips to share on social post launch & a 2 week personalised PR Campaign.
VIP AUTHOR
Upgrade
Everything in Featured, plus a VIP Day with me to build the business plan & blueprint for your very own book! Make this project just the start of your next chapter! There are only a handful of these, and they tend to go to people already thinking about writing their own book.
The full breakdown and the prices for both upgrades go to the waitlist first, before places open to anyone else.
All prices are + VAT and payment plans are available.
HOW IT WORKS
From here to holding the book
Start to finish, a collaboration is a nine month project. You get four months to write your chapter. The five months after that are mine, for editing, design and publication.Â
Worth knowing up front so the timings aren't a surprise. Nobody publishes a book properly in a hurry.
1. Join the waitlist
Two minutes. Tell me what your business does and what you’d want to write about.
2. I’ll message you personally
Within 24 hours. I want to know your subject before places open, so I can keep the right one aside for you.
Â
3. You pick your subject first
Places open to the waitlist before anyone else hears about them. You claim yours, and your subject is yours.
4. Kick-off, then four months of writing
Training first, then co-writing sessions three times a week and feedback on your drafts whenever you want it.
5. Five months of editing, design and publication
Every chapter edited and proofed, the book designed and taken through Amazon. This is the part that makes it a proper book rather than a rushed one.
6. Launch week, PR and your name on Amazon
Every author pushes at the same time, the PR campaign runs alongside it, and you become a published author.
MEET YOUR PUBLISHER
Hi, I'm Lyndsey
I’m not in the publishing business. I’m in the AUTHORity® business.
Nobody comes to me because they just want a book. They come because of what the right book makes possible. To be recognised. To be trusted. To stop competing on price. To be invited to speak, featured in the media, and recommended without having to prove themselves every time. To become the easiest choice.
The book is the vehicle. What we’re really building is your AUTHORity®, and what that brings you is more visibility, income and impact.
I know what I'm doing. Volume 2 will be my eleventh collaborative book, and every single one so far has been an Amazon number 1 bestseller. I wrote my own bestselling book, AUTHORity: How to Plan, Write, Launch & Leverage a Book That Grows Your Business, and I built the method my clients write theirs with, the AUTHORity® Book Formula™. This year I’m also proud to be a finalist in the Training & Coaching category at The EVA Awards taking place in Blackpool in October.
Your expertise can’t do anything for anyone while it’s still in your head. A chapter is the easiest way to start your publishing journey, and I’d love to have you in Volume 2.
Lyndsey x
Is this the right book for you?
Yes, If
- You’re already established and already good at what you do.
- You want more visibility, income and impact, and better clients than the ones you’re getting.
- You see a book as a business asset rather than a keepsake.
- You’ve thought about writing your own book and never found the time to start.
- You’ll turn up, write your chapter and promote the book when it lands.
Probably NOT, If
- You're brand new to business & haven't established your expertise yet.
- You mainly want to tell your story rather than grow your business.
- You’re looking for the cheapest possible way to call yourself an author.
- You need it published next month. This is a nine month project and I won’t rush it.
- You're not willing to commit the time to write your chapter and promote the book.
You may be wondering
What does it cost?
How long does the whole thing take?
I am not a writer. Does that matter?
How much time will it take?
Do I need to have been in Volume 1?
What if someone takes my subject?
Am I committing to anything by joining?
THE WAITLIST
Put your name down for Volume 2
Joining costs nothing and commits you to nothing. It means you hear before anyone else, and you pick your subject before anyone else.
I read every one of these myself and I will message you personally within 24 hours.
Lyndsey x
