Quick answer: Write your book for one ideal reader, usually a version of the clients you most enjoy working with and get the best results for. Get clear on what they're struggling with, what questions they keep asking and the transformation they want. When a reader feels your book was written for th...

Quick answer: Write the book that best supports the business you're building right now. The right book solves a specific problem for a specific reader and naturally leads them towards working with you. Instead of asking "Which book could I write?", ask "Which book would create the biggest opportunit...

Quick answer: Writing a book gets you clients because it builds trust at scale. A reader spends hours with your thinking, so by the time they reach out they already understand your approach, believe it can work for them and see you as the person who "wrote the book on it". Most business books don't ...

Quick answer: Most people haven't written their book because they don't yet have enough clarity, not because they lack expertise, ideas or time. When you're unclear about what book to write, who it's for and what you want it to do for your business, you procrastinate and overthink. The way to finall...

Quick answer: Start with your business, not your book. Before you think about chapters, titles or publishing, get clear on what you're building, who you want to help, what you want to be known for and what opportunities you want your book to create. When your book is aligned with your business, choo...

Quick answer: To write a business book, you start with strategy, not writing. Decide what role the book will play in your business, get clear on your ideal reader, turn your topic into a clear concept, then plan your message and chapter structure before you write a single page. After that you write,...