Hi, I'm Lyndsey!

I'm the founder of The Easiest Choice Publishing and The AUTHORity Method. I have spent more than sixteen years working with business owners to clarify their message, strengthen their visibility, and build AUTHORity within their industries.

Alongside my work in sales and marketing strategy, I am a certified Positive Psychology Coach and a lifelong reader and writer. I have always been fascinated by the power of ideas and the ways in which they shape the way we think, work, and lead.

I'm also a four time best selling author and a book publisher who has helped over 100 authors achieve best-selling status. Through my work with authors and business leaders, I have seen first hand how powerful a well positioned book can be.

A book can elevate your credibility. It can open doors to speaking opportunities, media coverage, and new clients. It can articulate your thinking in a way that allows people to understand your expertise quickly and clearly. However, the real power of a book does not lie in simply writing and publishing it. The real power lies in how the book is positioned and what it goes on to do for your AUTHORity.

 

A well positioned book becomes far more than a collection of ideas. It becomes a strategic asset that strengthens your credibility, amplifies your voice, and helps people understand exactly what you stand for.

It communicates your perspective clearly. It demonstrates your expertise. It allows people to experience your thinking before they ever work with you.

This is why the way a book is conceived, structured, and positioned matters so much. A book that is written without a clear strategy may still be meaningful to the author, but a strategically positioned book can shape the trajectory of a business, a brand, and a career.

 

This is where my background becomes particularly valuable. For more than sixteen years I have worked at the intersection of messaging, visibility, sales, and marketing strategy. My work has always focused on helping business owners articulate what makes them distinctive and communicate that clearly to the people they serve.

Alongside this, I am a certified Positive Psychology Coach, which means I understand the mindset and identity shifts that often occur when someone steps forward as a visible AUTHORity.

Writing a book is rarely just a technical process. It is also a personal one. Many authors are navigating questions of confidence, clarity, and leadership as they bring their ideas into the world. Through my publishing work, I have supported numerous authors in bringing their books to life and launching them successfully into the market. This combination of experience allows me to support authors from multiple perspectives.

 

I understand how to help you clarify your thinking and articulate your message. I understand how to guide you through the writing process itself. And I understand how to position your book so that it becomes a powerful and enduring asset within your business.

So no... the goal is not simply to write a book. The goal is to write a book that builds AUTHORity, creates opportunities and continues working for you long after it has been published.

 

When working with me, I guide you through the AUTHORity Method, a structured process for turning your knowledge, insights, and experiences into a published AUTHORity building book. This method will help you clarify your concept, structure your ideas, write your manuscript, publish your book, and launch it in a way that maximises its impact.

 

Many people talk about writing a book. They think about it for years. They collect ideas, make notes, and imagine what the finished book might look like. But the difference between someone who dreams of writing a book and someone who becomes an author is simple... An author decides to take action.

 

They begin before everything feels perfectly clear. They write the first page. They continue writing when the process feels challenging. They commit to seeing the project through to completion. Ideas alone do not create books. Action does.

 

If you have ever thought about writing a book, the opportunity to do so has never been more accessible than it is today. The tools exist. The platforms exist. The ability to share your ideas with readers around the world is now within your reach.

The only question that remains is whether you will decide to begin. Because every author once stood exactly where you are now. With an idea. And the decision to turn that idea into something real is one that only you can make.

 

Are you ready to make it?