The AUTHORity® Mastermind

The room where experts become published authorities.

£3,997 + VAT or £397 + VAT per month for 12 months (EARLYBIRD OFFER: £2997 + VAT or £297+VAT per month for 1st 3 people only)

There comes a point in your business when the question is no longer whether you have enough expertise to write a book.

You do.

The question is whether you're ready to turn that expertise into an asset that positions you for where you want to go next.

The AUTHORity® Mastermind is a high-level 12-month mastermind for established business owners and experts who are ready to write, publish and leverage the book that becomes part of their professional legacy.

This isn't about simply becoming an author.

It's about becoming the AUTHORity®.

Over 12 months, I'll work closely with you to develop the strategy, positioning, intellectual property and manuscript behind your book — while ensuring what we create is deliberately aligned with your wider business ambitions.

And we have a very clear destination.

By the end of 2027, you will be a published author.

Your book will no longer be an idea you've been carrying around for years.

It will be written.

Published.

Available to buy.

And working as an authority asset within your business.

Your Book Should Change More Than Your Bio

A book can establish authority in a way very few other business assets can.

But only when it's the right book.

That's why we don't begin with:

"What do you want to write about?"

We begin with:

"Where are you going?"

What are you building?

What do you want to become known for?

Who do you want to influence?

Which rooms do you want to enter?

What conversations do you want to lead?

What clients, partnerships, speaking opportunities, media opportunities or commercial opportunities do you want to attract?

And what book would strategically support that next chapter?

From there, we'll create it.

Inside The AUTHORity® Mastermind

Strategic Book Direction

We'll establish the commercial and strategic role of your book before you begin writing it.

Together, we'll determine the book that makes sense for your business now, the audience it needs to reach and the opportunities you want it to create.

Positioning & Intellectual Property

Your book shouldn't simply repeat information people can find online.

We'll identify the thinking that's uniquely yours.

Your perspective.

Your methodologies.

Your frameworks.

Your stories.

Your experience.

Your body of work.

And the ideas you want your name to become associated with.

We'll then shape those into a compelling concept and positioning that differentiates both the book and you as its author.

Your Book Architecture

We'll take years of expertise and decide what actually belongs in THIS book.

You'll develop a strategically designed reader journey and complete book architecture that gives you the clarity to write without constantly questioning what should come next.

Manuscript Development

This is where strategy becomes a book.

Throughout the mastermind, you'll have direct access to my coaching, perspective and challenge as you develop your manuscript.

We'll work through the decisions that inevitably arise when you're turning a significant body of expertise into a book:

What stays?

What goes?

Where are you overcomplicating?

Where does the reader need more?

Where are you holding back?

Where is the real intellectual property?

Where could your argument be stronger?

And is this book still doing the job we designed it to do?

The AUTHORity® Room

You won't be creating your book alongside hundreds of anonymous people completing an online programme.

You'll be part of a curated room of business owners and experts who are also building something significant.

That matters.

Because the conversations inside a high-level mastermind often become as valuable as the formal coaching.

You'll be exposed to different perspectives, expertise, businesses and ways of thinking.

Ideas will be challenged.

Connections will be made.

Collaborations may emerge.

You'll watch other books develop alongside your own.

And over the course of the year, you'll build relationships with people who understand both the ambition behind what you're creating and what it takes to create it.

Protected Writing Space

High-level business owners rarely struggle because they can't write.

They struggle because there is always something more urgent competing for their attention.

So we'll create protected space for the work.

Dedicated co-writing sessions give you somewhere to step out of the day-to-day running of your business and into your role as an author.

Not because you need someone supervising you.

Because significant work deserves protected time.

The Inner Work of Becoming More Visible

Publishing a book changes how people see you.

It can also change how you see yourself.

As your book develops, we may encounter perfectionism, visibility fears, imposter syndrome or resistance around putting your strongest thinking into the world.

My background as a Positive Psychology Coach means we can work with that alongside the practical strategy.

Because writing a book isn't simply a content exercise.

For many people, it's an identity shift.

From Manuscript To Published Book

Once your manuscript is ready, I'll take you behind the curtain of independent publishing.

I'll teach you how the professional publishing process works and guide you through the decisions and practical stages required to publish your own book.

You'll understand what needs to happen, what good looks like and how to manage the process intelligently.

This isn't simply about getting something onto Amazon.

It's about creating a published asset worthy of the expertise behind it.

Launching With A Room Behind You

By launch, something else will have happened.

You'll have spent the year watching the other members of the mastermind build their books — and they'll have watched you build yours.

So when your publication date arrives, you're not launching into silence.

You have a room behind you.

People ready to celebrate you.

Share your book.

Create conversations.

Leave reviews.

Make introductions.

And help amplify the moment.

Your mastermind becomes your launch squad.

And you'll do the same for them.

Beyond Publication

The book is published.

Now what?

This is where many authors stop.

We won't.

We'll identify how your book can be leveraged to create authority, visibility and commercial opportunities long after launch week has finished.

Speaking.

PR.

Podcasts.

Lead generation.

Partnerships.

Client acquisition.

Corporate opportunities.

Events.

Your wider product ecosystem.

The exact strategy will depend on the business you're building.

Because we're not creating a book and then trying to work out what to do with it.

We're creating the book with the destination already in mind.

The AUTHORity Book Formula™

Everything we do is underpinned by the methodology I developed and teach inside my book AUTHORity: How to Plan, Write, Launch & Leverage a Book To Grow Your Business.

The AUTHORity Book Formula™

A — Align Your Book With Your Business
U — Understand Your Ideal Reader
T — Transform Your Idea Into A Clear Concept
H — Harness Your Message
O — Organise Your Structure
R — Realise And Refine Your Manuscript
I — Implement Your Book As A Published Asset
T — Tap Into Your Book's Potential
Y — Your Launch Strategy

But inside the mastermind, we're not simply learning the methodology.

We're applying it to your book, your expertise and your business.

The Outcome

This isn't an open-ended writing community.

And success isn't measured by how many calls you attend or modules you complete.

We enter the room with an outcome.

By the end of 2027:

You have written your book.

You have published your book.

You understand how to leverage your book.

And you have positioned yourself for the opportunities you want that book to create.

The AUTHORity® Mastermind VIP

Your expertise. Your manuscript. Our publishing team.

Some members will want to understand and manage the independent publishing process themselves.

Others will want to remain focused on their business, their expertise and their writing — and have an experienced team take care of everything that happens once the manuscript is complete.

That's why there is a second way to join the room.

The AUTHORity® Mastermind VIP.

VIP members receive the complete strategic mastermind experience.

You'll still work directly with me.

You'll still develop your positioning and intellectual property.

You'll still write your manuscript.

You'll still be part of the room.

You'll still launch alongside the community.

The difference comes when your manuscript is finished.

Instead of learning how to manage the production and publication process yourself, you hand the manuscript to us.

Our team takes care of the professional editing and publication process required to transform it into your finished book.

You remain involved in the decisions that matter.

We manage the implementation.

AUTHORity® Mastermind

You want to build the book with me and learn how to publish it yourself.

£3,997 + VAT or £397 + VAT per month for 12 months. (EARLYBIRD OFFER: £2997 + VAT or £297+VAT per month for 1st 3 people only) Pay In Full Bonus: 60 min 1:1 with Lyndsey to plan your book.

AUTHORity® Mastermind VIP

You want to build the book with me and have my team professionally edit and publish it for you.

£5997+VAT or £597+VAT per month for 12 months (max of 4 available) (EARLYBIRD OFFER: £4997 + VAT or £497+VAT per month for 1st person only) Pay In Full Bonus: 60 min 1:1 with Lyndsey to plan your book.

Two routes.

One room.

One outcome.

By the end of 2027, you are no longer someone who says:

"I'd love to write a book one day."

You're the person who wrote it.