The AUTHORity® Mastermind
THE AUTHORITY® MASTERMIND · 12 MONTHS · STARTS NOVEMBER 2026
The room where experts become published authorities.
A high-level 12-month mastermind for established business owners and experts who are ready to write, publish and leverage the book that becomes part of their professional legacy.
By the end of 2027, you’ll be a published author.
Very limited places. Applications are now open.
APPLY FOR YOUR PLACE
THE QUESTION
You already have enough expertise to write a book
There comes a point in your business when the question is no longer whether you have enough expertise to write a book.
You do.
The question is whether you’re ready to turn that expertise into an asset that positions you for where you want to go next.
For most experts, the book has been an idea for years. It lives in notes, voice memos and half-started documents, and it keeps getting pushed back by work that feels more urgent.
This is the year that changes.
APPLY FOR YOUR PLACEWHERE ARE YOU GOING?
Your book should change more than your bio
A book can establish authority in a way very few other business assets can. But only when it’s the right book.
That’s why we don’t begin with “What do you want to write about?”
We begin with “Where are you going?”
What are you building?
What do you want to become known for?
Who do you want to influence, and which rooms do you want to enter?
What clients, partnerships, speaking, media or commercial opportunities do you want to attract?
And what book would strategically support that next chapter?
From there, we create it.
This isn’t about simply becoming an author. It’s about becoming the AUTHORity®.
WHAT IT IS
A 12-month mastermind with a very clear destination
The AUTHORity® Mastermind is a high-level 12-month mastermind for established business owners and experts.
Over 12 months, I’ll work closely with you on the strategy, positioning, intellectual property and manuscript behind your book, making sure what we create is aligned with your wider business ambitions.
And we have a very clear destination. By the end of 2027, your book will no longer be an idea you’ve been carrying around for years.
It will be written. Published. Available to buy. And working as an authority asset in your business.
APPLY FOR YOUR PLACEINSIDE THE MASTERMIND
Everything it takes to go from
expertise to published authority
01
Strategic Book Direction
We establish the commercial and strategic role of your book before you write a word. The book that makes sense for your business now, the audience it needs to reach and the opportunities you want it to create.
02
Positioning and Intellectual Property
Your book shouldn’t repeat what people can find online. We identify the thinking that’s uniquely yours, your methods, frameworks, stories and experience, and shape it into a concept that sets you apart.
03
Your Book Architecture
We take years of expertise and decide what actually belongs in this book. You leave with a reader journey and complete book architecture, so you can write without questioning what comes next.
04
Manuscript Development
This is where strategy becomes a book. You have direct access to my coaching, perspective and challenge. What stays, what goes, where you’re holding back and where your argument could be stronger.
05
Protected Writing Space
High-level business owners rarely struggle because they can’t write. They struggle because something more urgent is always competing for their attention. Dedicated co-writing sessions protect the time your book deserves.
06
The Inner Work of Being Seen
Publishing a book changes how people see you, and how you see yourself. As a Positive Psychology Coach, I work with the perfectionism, visibility fears and imposter syndrome that can show up along the way.
THE METHOD
The AUTHORity® Book Formula™
Everything we do is underpinned by the methodology I developed and teach in my book AUTHORity: How to Plan, Write, Launch & Leverage a Book To Grow Your Business. Inside the mastermind, we don’t just learn it. We apply it to your book, your expertise and your business.
Nine steps. One book. Built around the business you’re growing.
MORE THAN A WRITING GROUP
What makes this room different
The AUTHORity® Room
You won’t be writing alongside hundreds of anonymous people. You’ll be part of a curated room of business owners and experts building something significant. Ideas get challenged, connections get made and collaborations emerge.
Direct Access To Me
This isn’t a course you work through alone. I work closely with you all year, with the coaching, perspective and challenge it takes to turn a significant body of expertise into a book.
From Manuscript To Published Book
Once your manuscript is ready, I take you behind the curtain of independent publishing, so you know what good looks like and create a published asset worthy of the expertise behind it.
Launching With A Room Behind You
You’ll spend the year watching each other’s books take shape. So when your publication date arrives, you’re not launching into silence. Your mastermind becomes your launch squad, and you do the same for them.
Beyond Publication
This is where many authors stop. We won’t. We plan how your book creates speaking, PR, podcasts, leads, partnerships, clients, corporate opportunities and events long after launch week.
A Clear Outcome
This isn’t an open-ended writing community, and success isn’t measured by how many calls you attend. We enter the room with an outcome, and we work towards it together.
By the end of 2027: you’ve written your book, you’ve published your book, you know how to leverage it, and you’re positioned for the opportunities you want it to create.
Two routes. One room. One outcome.
By the end of 2027, you’re the person who wrote it.
TWO WAYS TO JOIN
Choose how your book gets published
Both routes get the complete strategic mastermind experience, working directly with me, inside the same room. The difference comes when your manuscript is finished.
THE AUTHORITY® MASTERMIND
£3,997
+ VAT, or £397 + VAT a month for 12 months
You want to build the book with me and learn how to publish it yourself.
What’s included:
- ✓ 12 months working closely with me
- ✓ Strategic book direction and positioning
- ✓ Your intellectual property shaped into a clear concept
- ✓ Complete book architecture and reader journey
- ✓ Manuscript development with my coaching and challenge
- ✓ Protected co-writing sessions
- ✓ The AUTHORity® Room, a curated group of experts
- ✓ Launch alongside the room, your launch squad
- ✓ Your strategy to leverage the book after publication
- ✓ I teach you the professional independent publishing process, so you can publish your book yourself
Early bird: £2,997 + VAT or £297 + VAT a month, for the first 3 people only
Pay in full bonus: a 60 minute 1:1 with me to plan your book
MAXIMUM OF 4 PLACES
THE AUTHORITY® MASTERMIND VIP
£5,997
+ VAT, or £597 + VAT a month for 12 months
You want to build the book with me and have my team professionally edit and publish it for you.
Everything in the Mastermind:
- ✓ 12 months working closely with me
- ✓ Strategic book direction and positioning
- ✓ Your intellectual property shaped into a clear concept
- ✓ Complete book architecture and reader journey
- ✓ Manuscript development with my coaching and challenge
- ✓ Protected co-writing sessions
- ✓ The AUTHORity® Room, a curated group of experts
- ✓ Launch alongside the room, your launch squad
- ✓ Your strategy to leverage the book after publication
Plus, when your manuscript is finished:
- ✓ You hand your manuscript to my publishing team
- ✓ Professional editing of your book
- ✓ The full production and publication process handled for you
- ✓ You stay involved in the decisions that matter. We manage the implementation.
Early bird: £4,997 + VAT or £497 + VAT a month, for the first person only
Pay in full bonus: a 60 minute 1:1 with me to plan your book
All prices are + VAT. Places in the room are very limited.
HOW IT WORKS
From application to published author
The mastermind starts in November 2026 and runs for 12 months, with one very clear destination. By the end of 2027, you’re a published author.
1. Apply below
Two minutes. Tell me about your business, the book you want to write and where you want it to take you.
2. We talk
I read every application myself. If it looks like a fit, I’ll be in touch personally to arrange a conversation, so we can both be sure this is the right room for you and your book.
3. Secure your place
Choose the Mastermind or VIP, and pay in full or monthly. Early bird prices apply to the first places only.
4. Strategy first, from November 2026
We start with where you’re going. Direction, positioning, intellectual property and your complete book architecture, before you write a word.
5. Write your manuscript
With my coaching and challenge, protected co-writing sessions and the room around you, the book gets written.
6. Publish, launch and leverage
Publish it yourself with my guidance, or hand it to my team as a VIP. Then launch with the room behind you and put your book to work, all by the end of 2027.
MEET YOUR MENTOR
Hi, I'm Lyndsey
I’m not in the publishing business. I’m in the AUTHORity® business.
Nobody comes to me because they just want a book. They come because of what the right book makes possible. To be recognised. To be trusted. To stop competing on price. To be invited to speak, featured in the media, and recommended without having to prove themselves every time. To become the easiest choice.
The book is the vehicle. What we’re really building is your AUTHORity®, and what that brings you is more visibility, income and impact.
I know what I’m doing. I’ve helped create over 100 number 1 bestselling authors. I wrote my own bestselling book, AUTHORity: How to Plan, Write, Launch & Leverage a Book That Grows Your Business, and I built the method my clients write theirs with, the AUTHORity® Book Formula™. I’m also a Positive Psychology Coach, because writing a book isn’t simply a content exercise. For many people, it’s an identity shift.
This year I’m proud to be a finalist in the Training & Coaching category at The EVA Awards.
If you’ve been carrying a book around for years, this is the room to finally write it. I’d love to read your application.
Lyndsey x
Is this the right room for you?
Yes, If
- You’re an established business owner or expert with real depth behind what you do.
- You’ve been carrying a book idea around for years.
- You see your book as a strategic asset for where your business is going next.
- You want to be a published author by the end of 2027.
- You value being in a curated room with other serious experts.
Probably NOT, If
- You’re new to business and still establishing your expertise.
- You want to write a memoir with no link to your business.
- You want someone else to write the book for you.
- You can’t commit time to your book over the next 12 months.
- You’re looking for the cheapest way to get a book onto Amazon.
You may be wondering
When does it start?
What’s the difference between the Mastermind and VIP?
How much does it cost?
Is there an early bird price?
Do I need to know what my book is about?
I’m busy. Will I actually get it done?
Why do I have to apply?
What happens after I apply?
APPLY
Apply for The AUTHORity® Mastermind
By the end of 2027, you’re no longer someone who says “I’d love to write a book one day.” You’re the person who wrote it.
Places in the room are very limited, and early bird prices go to the first people to join. Applying costs nothing and commits you to nothing. I read every application myself and I’ll be in touch personally.
Lyndsey x
Starts November 2026. Very limited places.
The AUTHORity® Mastermind
